The Farmers Movement free essay sample

As seen in The Farmers Grievances, a skillful farmer, compared to his physicist or tailor underpants would never terminate his financial troubles; and in contrast to other professions, advancements and pioneering in the farming field only dug the financial pit deeper (Document A). Many of the financial troubles faced by farmers portrayed them to be not the indispensable feeding hand of America, but perhaps just the opposite, as stated by Mary E. Lease: The great common people of this country are slaves, and monopoly is the master. The West and South are bound and prostrate before the manufacturing East. Document C) Lease provides a vital historical aspect of farming, comparing farmers to common people, rather than the agricultural giants that they are today. It thus becomes apparent why a worker putting so much effort into his business but getting so little out would wish to revolt. Railroad companies that charged four times as much as on the East gave farmers incentive to band together in order to combat outrages rates politically (Document D). We will write a custom essay sample on The Farmers Movement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Freight rates especially hurt farmers, who were far from both buying and selling markets, a clever extortion trick by the railroad companies to force farmers into paying at every occasion (DocumentWith over a twenty percent decline in agriculture economy over fifty years, the farming community grew smaller and less organized by the day an easy target for abusive monopolies to pick on (Document G). The national political scene was impacted by the farmers movements; however the majority of changes came later. The Interstate Commerce Commission, formed due to unrest of the Granger movement, was formed somewhat early, with the goal of regulating astronomical rates (Document E). Another immediate change was that farming territories would take Republican votes from the RepublicanMidwest for the Populist Party (Document D). The Populist Party suggested many reforms in favor of the farmers, but only a fraction took effect fast. Eventually the Populists joined the Democratic Party when their candidate, Weaver, garnered over a million votes, but failed to gain election. Many of the populist ideas were embraced and set into motion by the Progressive party. Farmers had many valid reasons to only be discontent but to demand proper treatment, and after long periods of consolidation, they managed to have an impact on national politics.

Free sample - Annotated biography of James Baldwin. translation missing

Annotated biography of James Baldwin. Annotated biography of James BaldwinRandall Kenan. â€Å"The Cross of Redemption: Uncollected Writings by James Baldwin† (August 24, 2010) Pantheon. This book basically explains what the collection of James Baldwin’s The Cross of Redemption: Uncollected Writings is all about. The collection contains speeches and essays alike brought together and combined in a single book. The contents are mainly educational material and cover such topics as racism, past and present American literature and also educating black children. They contain among others Mass culture, some personal notes, creative writing and he also goes ahead to discuss different novelists of his time. In this way, Baldwin is portrayed as a teacher, preacher and also a smart person in his times. In his review, Randall Kenan, a renowned novelists and book reviewer, James Baldwin is portrayed as a very good novelist who will express his feelings without fear and also tend to go for what he wants. His brave writings and discussions of other different novelist is very amazing. He also looks at the different aspects of language as used at that time and also examines the evolution of these dialects, especially in the black community. This source is a very simple straight forward and it vividly brings out James Baldwin’s character. It can be recommended to readers who desire to know more about novel authors and their history. Bigsby, C. W. E. The Committed Writer: James Baldwin as Dramatist Vol. 13, No. 1 (Apr., 1967), pp. 39-48 In this biograpgy by Bigsby C. W. E., James Baldwin is described as a dramatist as the title suggests. This is in reference to his work entitled ‘The Native son’, which basically brings out his roots as having been born in Harlem. James Baldwin’s intention was basically to emancipate humanity from the narrow view of life that they had (pp. 39). And in his later publications, he ruffled some feathers and caused some friction, with for example Wright. Bigsby C. W. E., a Twentieth Century Literature analyst, evaluates the works of Baldwin and compares them to his way of life. This is an easy to understand piece of work and it will go a long way to aid my presentation in that Baldwin’s character is brought out clearly. For those who would like to know about Baldwin’s charcter and perspective, this is the book for them. Mabe, Chauncey. Baldwin's Harlem: A Biography by Herb Boyd (22 February 2008) South Florida Sun-Sentinel (MCT) Chauncey Mabe analyzes the skill of James Baldwin as a novelist. In his book Baldwin’s Harlem, ambition and experimentation is evaluated. It basically brings aiut his character relative to the Harlem neighborhood where he was born and brought up. Boyd examoines Baldwin ‘s childhood character and behaviour as sensitive and odd-lloking and not fitting in the setting. However, in this piece of work, Boyd increasingly critisizes Baldwin for hi actions in discussing the authors who mentored him, and portraying Harlem as a cornerstone of hi life’s upbringing. Although this is not the case throughout, he sometimes highlights the strong points in Baldwin’s life. This is a very good critique of Baldwin and brings out his weaknesses and negatives. This work can be recommeded to those non-fiction lovers interested in Baldwins’s background check. Rasbury, Angeli R. Go Tell it on the Mountain (September 26, 1995) Modern Library; New Ed edition publishe in Sacred Fire. Angeli Rasbury notes that the James Baldwin’s novel â€Å"Go Tell It on the Mountain† is considered as one of his greatest works. He notes also that this novel draws much of its development on Baldwin’s childhood experience and upbringing in the slums of Harlem, thereby bringing out inspiration to his writings. In this novel, aspects of racism, sexual orientation as being gay , religious doubt and a rough experience with his complicated father while growing up are embedded. Featuring John Grimes, this book is in three parts where Johns horrific experiences are shared in part one, his parent’s difficult experiences in part two and finally his yielding to religious ways in part three. It has numerous biblical references evoking the black church. This is a straight forward book and illustrates the life of James Baldwin. Blues for Mister Charlie This is a play written by James Baldwin to depict the way the perceived the white man, that is ‘Mr. Charlie’. It is a play based on the story of a young black man, Emmet Till who was murdered in 1955 in Mississippi. In this set up, the strength of the black man in that generation is developed. That is the establishment of the Negro’s full manhood in the country. Basically set up in the American South in the 1960’s when there was terror on blacks. It depicts the trial, consequences and results of a white man that executed killings of blacks. Basically, ‘the blues’ depicts the song that is sung to the white man representing the punishment for his actions. An explosive play involving different characters to depict different people in the society, ‘Blues for Mister Charlie’ is a must read. This play allows people room for focusing on issues such as race, Christianity and also sex.   Also, it has been structured and made into plays ac ted indifferent places. This book is recommended for theatre lovers. Book Jacket. Giovanni's Room (June 2000), Dell Publishing Company, IncorporatedJames Baldwin’s ‘Giovanni's Room’ is a non-fictional work sample that talks about a young man’s struggle with his sexual bias and identity. Being born naturally as a man, this young man finds himself trapped in a situation where he has to choose which direction to take, either to be straight or to be gay. At one point, he finds himself inlove with a young woman and proposes marriage. But at the same time, he has peculiar sexual desires which land him into an affair with a bartender! Therefore ha has to juggle in between the two. This jeopardizes his view of the conventional normal American lifestyle and sexual orientation. Bascally, James Baldwin’s struggle with sexuality is brought out in this piece of work and the review by book Jacket sums it up all. A classical gay literature depiction set in the 1950s.

Melissa Richardson Essay Example | Topics and Well Written Essays - 1750 words

Melissa Richardson - Essay Example While discussing in more details, it can be said that she was very well aware of the fact that the role of a sales manager goes much more beyond the job responsibilities of a normal sales executive. She was to some extent aware of the fact that the sales manager needs to supervise the work done by the team members and has to take in to account the review of the progress of each employee in regards to his or her target achievement. She also had the idea that as a sales manager, she needs to provide significant motivation to the sales executives on a regular manner, so as to enhance their performance on the job. It is important to highlight that there exists a significant difference between the roles and responsibilities handled by a sales executive and sales manager. Talking on this note, it can be said that the traditional job responsibilities of sales executive comprises of leading the sales force of the company for acquiring sales of the company’s products or services. The k ey roles of a sales executive involve planning, organizing, implementing and monitoring of the sales executive of the firm (Jeff 18). Talking in regards to the role of a sales manager, it can be said that the job responsibilities include hiring the sales force, managing and motivating the sales team, achieving the sales target for the company. It is also important to say that the sales manager has a very crucial role in managing the sales turnover of the company, planning the promotional activities and devising the sales strategy to generate product and service sales for the company (Miller 5). Talking from the view point of ColorTech Greenhouses, Inc., it can be said that the job role of the sales executives for the company comprises of developing the accounts or business prospects of the company from large as well as small customers. While talking about the job role of the sales manager, it can be said that apart from managing and motivating the sales team, a lot of paper work is also involved on the job role of the sales manager (Booth and Cates 3). 2. It can be said that Richardson in an attempt to develop a high level of compatibility for handling the new responsibilities in a job focused on doing a number of right things. The very first thing that has to be mentioned is the fact that Richardson enrolled herself for a sales manager training course. It has to be highlighted that this particular action of Richardson was fuelled by the expectation that the course will help her to learn the necessary steps that will help her to manage the new responsibilities. The second most important thing that was done correctly by Richardson is to use her time listening to Spanish language, since she expected it will help her to develop a high level of compatibility with the other employees of the company, who prefer to use Spanish for one to one interactions. The third correct thing that was done by Richardson was to develop and design a motivation program that will help to boost the motivation level of her sales team. It also has to be highlighted that Richardson in her interest to develop the level of compatibility with the new job requirements took a few wrong decisions. First of all, she should have dropped out from the previous sales management classes she was taking since she felt they did not add much value to her. Second, the issue of not taking Spanish language classes to develop her language compatibility was also a very wrong step. It can be said that Richardson should have dropped out from the first sales management course and should have opted for a small course on management. The small course on management would have helped her in developing a level of familiarity with sales, leadership as well as the issues related to the paperwork. Also, she should

Wikipedia Reflection Research Paper Example | Topics and Well Written Essays - 1250 words

Wikipedia Reflection - Research Paper Example However, my articles were not edited by my peers in class and those who did edit it were not from my class, while these edits were only minor in nature. Moreover, my attempts to offer Wikilove were not reciprocated after I chose a random person who edited the article but there was no reciprocation. Overall, my experience with Wikipedia was great, exciting, and interesting; although I came to the conclusion I may not do this again due to my lack of experience and the fact that it was too time-consuming. However, if I find something interesting with a poorly-done page or without a page, I may decide to do it again. My first experience after joining Wikipedia was that I was exposed to the rules and guidelines on the site, as well as its nature as a group effort. This experience supported Kraut et al (2011) claim that people are more willing to make contributions on online groups if they like the group. Indeed, although I enjoyed writing the article and posting it, I do not expect that I will do so again because I failed to increase the value of the outcomes for the group members, which reduced their willingness to take part in the group setting. I attempted to increase the commitment of my fellow classmates to my Wikipedia page by attempting to make my page interesting to increase their chances of liking the article. In addition, there was an attempt on my part to create a bond with some of those visiting the page by rewarding them. I tried to follow the rules and guidelines of Wikipedia as much as possible, such as those on naming articles and maintenance of articles (Ayers et al, 2012). I als o realized that editing Wikipedia has become more difficult over time compared to the first time I tried it. Kraut et al (2011) make a design claim that people are more likely and willing to make contributions in a group setting if others in the group are also contributing. On posting my article, I realized that the group consisting of my classmates was

Impact of Flow Rate on Water Quality of the River Yare Lab Report

Impact of Flow Rate on Water Quality of the River Yare - Lab Report Example This problem has been mostly alleviated through the removal of phosphorus from these sources before dumping. However, the current concern that is most pressing in regards to the health of the river Yare are the changes in its flow rate that have come as a result of human activity. The present study is meant to investigate the biotic scores from two distinct sampling sites, a "Fast Flow" area and a "Slow Flow" area, and to determine if they are influenced by factors other than organic pollution In order to assess the environmental impact of changes in flow rate velocity on the river Yare, we employed the Biological Monitoring Working Party method (see BMWP). Two sample sets have been collected. The first set was collected in an area of the river designated "Slow Flow" and a second set from a "Fast Flow" area. The area of the river considered as Slow Flow had the following characteristics: meandering, reed lined, no organic matter on Benthos, sediment sand, gravel, no visible flows, mixed banks, clear water, no algae, 0.5 m/s surface velocity, 5 m width. The characteristics of the Fast Flow collection area had the following characteristics: shallow 15-20 cm, stony riffle, surface speed 1 m/s, steep sides, sloping sides, deciduous trees on sides, fallen leaves in water, some green weed in Benthos, water is clear. In this field study, the presence of a variety of species i... Since the mayfly is the most sensitive to the effects of pollution, it is given the rating of 10. Worms, which are relatively insensitive to pollution, are given a score of 1. The total score accumulated from many samples is then assessed in relation to previous scores. Results The raw individual data for the Slow Flow collection as well as the Fast Flow collection is shown in Figure 1. Pooled group data is shown in Figure 2 for both Slow Flow and Fast Flow sampling. Results of the SPSS analysis of the raw individual data is shown in Figure 3. For the Slow Flow data, p=0.00 and p

Looking At The Behavioral Methods Of Social Work Social Work Essay

Looking At The Behavioral Methods Of Social Work Social Work Essay The aim of this assignment is to show how a Social Worker would apply a Behavioural Method as an understanding and intervention on the case study supplied. I will do this by explaining what Behavioural Social Work is, how it is used in practice, how it meets the needs of the service user and identify personal challenges along the way. I will try to challenge my own views and ideals on the service user, and how these can be challenged for Anti-Oppressive Practice. Most of what makes us truly human, most of what makes us individuals rather than clones, most of what gives us a discernible personality made up of characteristic patterns of behaviour, emotion and cognition is the result of learning (Sheldon and McDonald, 2008). The Behavioural Perspective focuses on the individual and the relationship between stimuli in an environment and how it determines behaviour through learning (Westen, 2001). This is also how Behavioural Social Work is executed, by focusing on behaviour that is observable and changeable. Like other forms of social work methods it has been adopted from other disciplines, and in particular Psychology, but has been adapted to achieve measured outcomes and effective practice for Social Work (Watson and West, 2006). There are four main Theories that are relevant and used in Behavioural Social Work; The first behavioural theory is Respondent Conditioning, first introduced by Ivan Pavlov, who used experiments on dogs to discover how to condition a response after the presence of a certain stimuli has been removed. The second major behavioural theorist is B.F Skinner and his Operant Conditioning, he observed that the behaviour of organisms can be controlled by environmental consequences that either increase (reinforce) or decrease (punish) the likelihood of the behaviour occurring (Westen, 2001). He claimed that the outcome of behaviour was voluntary and goal directed, and always controlled by the consequences the behaviour would lead to. The next behavioural theory identified is Social Learning Theory, which extends behavioural ideas and claims that most learning is gained by copying others around them, rather than them being reinforced as skinner claimed. That behaviour is shaped by observing others and interpreting it (Payne, 1997). The fourth behavioural theory is Cognitive Learning Theory and was introduced by Albert Ellis and Aaron Beck in the 1960s, this is a theory that focuses on the way people perceive, process and retrieve information (Westen, 2001). A perception of the environment from previous experience. It was during the 1980s that Social Work adopted behavioural theory as a method of working with service users, part of the reason for this was the ability of the theory to achieve realistic outcomes (Watson and West, 2006). The learning theory used in social work is a combination between all four theories listed above; Respondent Conditioning, Operant Conditioning, The Social Learning Theory and Cognitive Learning. These are used to enable the social worker to observe behaviour and therefore intervene appropriately (Watson and West, 2006). The importance of behavioural social work is that the behaviour is learned and can therefore be unlearned. Cognitive learning theory focuses on this specifically and its engagement with cognitive processes which produce thoughts and feelings (Sheldon, 1995). Behavioural social work allows the service user to modify and change their behaviour through a process of reinforcement, both positive and negative, to produce a likeliness of a wanted behaviou r occurring (Watson and West, 2006). There have been criticisms of this form of social work as it involves deciding what normal behaviour is. This may lead to discriminatory and oppressive practice, as a perception of normal behaviour can come from a range of sources, such as, personal and professional values (Trevithick, 2000). Another criticism is that the social worker may be seen as having significant power in deciding a future for the service user, which may in turn lead to further problems. To overcome these criticisms for an affective and constructive service for users, social workers have to be aware of empowering skills to help the service user help themselves. Informed consent and active participation is also a significant part of behavioural social work (Watson and West, 2006). How is Behavioural Social Work Used in Practice? Some of the reasons a behavioural method was chosen for intervention is because it mainly targets problem solving, and anger management, which are some of the problems faced by the family in the case study. The first stage of Behavioural Social Work is the process of Assessment. This will begin by identifying the service users problem(s) (Howe, 1998). It not only identifies the problem behaviour, but how it manifested to begin with, and what can be done to change it. The first stage of assessment and intervention is to establish the behaviour to work with (Watson and West, 2006). Within the case study, the problem is the behaviour of Jake who is increasingly violent and aggressive towards his parents and siblings. To establish the intensity and occurrence of his aggression it should be recorded and written down. This will provide clarity and understanding of the nature of the violence, which person(s) are present when he does it and what are the consequences of his behaviour (Watson and West, 2006) The problem behaviour has to be described in terms that are observable and measureable (Howe, 1998). To ensure an accurate documentation of behaviour, partnership should be used with the parents and social worker for empowerment (Watson and West, 2006). A contact either written or verbal can be useful in establishing aims and goals for sessions, and an overall aim for behaviour (Howe, 1998). Operant conditioning is one of the main theories used in Behavioural Social Work; this is put into practice by the ABC Assessment, which uses the identification of Antecedents, Behaviour and Consequences to help shape wanted behaviour (Hudson and Macdonald, 1998 cited in Watson and West, 2006). The Antecedent what precedes the behaviour, The Behaviour in this case aggression and violence, and the Consequence What happens immediately after the violence i.e Is the behaviour being reinforced? Once all the assessment has been carried out and all the information gathered, the social worker and the service user (parents) must work together to plan a method of intervention which promotes a wanted behaviour, this will be a baseline for intervention (Watson and West, 2006) The next stage in the process of behavioural intervention is the implementation of the plan to change the unwanted behaviour. For this method to be effective it needs partnership of both parents and the social worker to establish roles, tasks and responsibilities (Howe, 1998). The main task for all involved is to develop appropriate strategies to implement within a certain time frame (Watson and West, 2006), which will enable the social worker to evaluate the process and respond by either changing the strategies or the method implemented. In the case study Jakes behaviour deteriorated after the new baby was born, so the strategies that could be implemented would involve activities and more contact with his mother, and the rest of the family. Consequences of his bad behaviour should be consistent and happen immediately after an event (Watson and West, 2006). The main aim of Behavioural Intervention and Operant Conditioning is to focus on positive reinforcement rather than punishment, this is to positively change behaviour and motivate Jake to complete goals (Watson and West, 2006). How Does Behavioural Intervention Meet the Needs of the Service User? Behavioural Social Work is effective in meeting the needs of the service user as it is specific, simple and structured. It works in partnership with the parents and gives them an understanding into why their son behaves the way he does, and that Jakes behaviour is the problem and not Jake. Behavioural intervention is also cost effective and doesnt rely on financial help, therefore can be used immediately to help and support Jakes parents, as well as Jakes behaviour. One of the reasons why this method is widely used is because it is time limited; this allows the social worker to assess if the method is effective and if it is not it can be easily altered or changed. This method is specifically relevant to the case study as Jakes behaviour is the problem, which has been learned through time. A positive to this is that it can be unlearned with the help of his parents. To avoid oppressive practice this has to be a method that includes Jake, both his parents and the Social Worker. This will ensure empowerment to Jakes parents; a less likelihood of powerlessness over Jakes behaviour and a more effective outcome. Some of the negatives of this method if intervention is that it does not tackle the underlying problems to Jakes violence, but by using skills, values and knowledge the social worker can talk and support Jake to discover other underlying issues. Challenges working with this service user Some of the challenges I would face being a social worker for this case is helping Linda and Michael become more involved in changing Jakes behaviour. There is a new baby in the home and one other sibling besides Jake, and getting time to respond to Jakes behaviour may be difficult. There is also no other social support outside the home and Linda is very stressed and at the end of her tether with Jake, so getting time to spend with Jake alone may also be complicated. Another problem is that Michael is already threatening about having Jake removed from the home as his behaviour is so bad, so Michaels patience to assess and implement a behavioural intervention may be limited. To resolve these challenges I would have to use skills such as empathy and active listening, as well as appropriate questioning to gain a full awareness of the situation. The next step would be to involve both parents in trying to understand that Jakes behaviour is a result of learning and can therefore be unlearn ed in time, to show both parents that I am there to help and support both them and Jake for the sake of the family. Some personal challenges I would face as the social worker is trying to understand what it must be like to have three children under the age of ten, and being at a crisis point with one of them. To be so stressed that your husband is threatening to put one of your children into care because of his behaviour towards the rest of the family. I cant help but feel how could anyone, through choice, want to put their child into care. Can things get that terrible that some parents cannot see any way out rather than this? I couldnt help but think that Michael is saying this because he is Jakes step father and not biological father, but then, I do not have children and therefore have never had a child with behavioural difficulties. But I do understand what stress can do to a person, and how it can seem like there is no way out. I must challenge these stereotypical views on Michael and realise he has raised Jake from six years old, and probably knows a lot more about Jakes behaviour and the fam ily dynamic than I do, as a Social Worker. Conclusion A behavioural method for Social Work was chosen for this case study. It enables the social worker and the service user to work in partnership which is fundamental for a behavioural method to succeed. It includes a step by step process with defined roles and responsibilities to alter behaviour. Operant Conditioning is mainly used as its emphasis is reinforcing positive behaviour, but with punishment which should be consistent and applied immediately. Behavioural Intervention provides the Social Worker with a method which can be implemented swiftly, but can also be evaluated after time for its effectiveness. This provides the social worker with the knowledge to alter a method or implement and new one. Values such as anti-oppressive practice and empowerment are vital to implement this method as they provide the service user with choice, roles and responsibilities. By challenging stereotypical views, a social worker can make informed decisions and support the service user effectively. Ov er all a behavioural intervention is used to alter behaviour, as it is the behaviour that is the problem, not the person.

Research paradigm Essay

The research paradigm considered by the researcher in regard to this work included the consideration of packaging in special occasions and which factors companies should focus during the period of social occasion in order to make their packaging their selling point. During the festival seasons market is flooded with various gift options. Due to the competition various organizations offer attractive schemes and offers to allure the consumers. Consumers due to various kind of motives of buying gift which can be personal, individual, altruism, cultural, reciprocal and other reason wants to buy attractive gifts for the people within his circle from family to the friends and relatives. The competitions companies face to attract these customers comes from various sectors of the industry or outside the industry. Now a days even service organization have become very competitive and services can also be offered as a gift. In such case company faces all kind of product, generic, industry specific and other kind of competitions. The packaging decisions are one of the important aspects of the marketing mix which can not be ignored in such a competitive environment where everything needs to be perfect. This paradigm has been utilized many times in the study of packaging in special occasions for all the group of respondents. I. i. a. Sample selection The data sampling was randomly managed utilizing stratified means with sixty five questionnaires completed by both male and female retail consumers. The percentages of female respondents were higher than that of male. The choice to use retail consumers alone in this research was made for three reasons. †¢ First, it was far simpler to have access to consumers from retail organization in regard to the researcher’s availability. †¢ Second, the focus itself is on understanding attitudes and perceptions for the packaging of gifts in special occasions and retail organization is a place attracting major customers to buy gifts. †¢ Third, the quantification of such information allows the researcher to gain a broader perspective on how respondents observe and realize the meanings of different components of packaging during special occasions and how it impacts their buying behaviour. I.i. b. Reliability and viability Reliability for the researcher was achieved in the assurance that only a specified group of men and women were utilized in regard to the research. The focus of the research has been on the consumers from retail organization. These consumers from retail organization were approachable. Data was collected in the presence of researcher. This gave the research a more focused view of the research goal. The validity was managed as a result of this focus and emphasised in the considerations involved in the data collection, variables and sampling methods. Privacy and confidentiality methods included assigning numeric and alphabetic coding to each responding questionnaire. This ensured anonymity in regard to the researcher and the subjects of the research process. I. i. c. Sample size Approximately 100 questionnaires have been distributed to collect the information. However in 35 questionnaires the information was not completed and due to that these has been withdrawn from the studies. 65 fully filled questionnaires have been utilized for the purpose of study. I. i. d. Questionnaire design The questionnaire design was simple. The questions included in the paper are related to the attributes of the packaging. The time taken to complete the questionnaire was less due to its simple nature. Most of the questions are simple circle question where respondent has to make a circle around the most appropriate and applicable option. I. i. e. Data analysis and findings Analysis of information in regard to research managed by the researcher must include complete and full understanding of the questionnaire. This understanding focuses in the use of the questionnaire created specifically for this process. It is the considerations realized within the questionnaires, no matter their simplicity, that will focus considerations in later chapters of this work. Within this section of Analysis and Findings there will be measurement of all responses in regard to the questionnaire. †¢ Analysis strategy Analysis strategy included a full series of statistical diagrams of all information collected including positive and negative responses, gender variations and marital status. This strategy provided the researcher with a wider spread for the conclusions that became evident in regard to the researcher’s focus. This information was broken down into specific charts for the benefit of visual context. The visual context provided insight in regard to perceptions of packaging and considerations by consumers from retail organization in regard to the impact of components on them. These perceptions and considerations provide the researcher with evidence to support the hypothesis made in that effective packaging decisions during the special occasions will support organizations to delight the consumer. †¢ Awareness The researcher held awareness of the potential for study in regard to packaging during special occasion through many methods. Those methods include observation, interaction and extensive research. The awareness of the media discussions of packaging amongst collegiate level men and women and the similar studies within this idea would in fact have influenced the choice made. The choice of analyzing how consumers from retail organization amongst this particular population would in fact consider their packaging options and knowledge allows for a singular perspective isolated from the more broadly painted view. The focus itself was on the consumers from retail organization and how they absorbed information available before deciding on packaging decisions. Overall, the respondents to the questionnaires provided insight in regard to how many individuals are learning more and more about packaging decisions. From the literature review it is evident that usually colour of the packaging which makes impact on sender or receiver of any gift. The questionnaire aims to measure the frequency to which people buy gifts for others and what are the factors they consider for the packaging. †¢ Understanding The understanding of this information gathered is proven in the statistics within the questionnaires that were completed and submitted. Each respondent have been explained the objective of study. Researcher has helped the respondents if s/he faces any difficulty in understanding any question. The research found that all respondents understood the material being requested and filled the questionnaires accordingly in timely fashion. The responses of questionnaires were filled in the database as the completed questionnaires had been received from the respondents. This information was then examined thoroughly for consistency and validity. The researcher now understands that there is a great deal of diversity in gift buying and packaging behaviour among the consumers from retail organization. Respondents can learn about better packaging options through their own personal research, their parents, friends or other family members. †¢ Findings The questionnaire included demographic details like of the respondents Demographic Profile †¢ Age Large section of the respondents (41. 5%) fall under the age group of 22-30 years old, followed by people within the age group of 41-50 years who are 20% of the total respondents. Approximately 15% of the total respondents fall under the age group of 18-21. Figure III. 1 Age of Respondents Ethnic background: 43% of the total respondents were from White community while 34% were Asian. Black other and Black African were 14% and 6% respectively of the total respondents. None of the respondent was from Hispanic or African background. Figure III. 2 Ethnic Origin of the Respondents Gender Majority of respondents are female with percentage of 66 while remaining 34% of the respondents are male. Figure III. 3 Gender Consumer behaviour. When respondents were asked the question â€Å"How frequently do you buy gift items? † twenty five out of sixty five responded that they buy gifts once in a month. Twenty two out of sixty five responded that they buy three to six times in a year. Nine respondents told that they buy less often gifts for anyone while the same number of respondents told that they buy gifts once in a week. No respondent told that s/he never buys any gift items. Figure III. 4 Frequency of buying Gift Items Components of Packaging on Special Occasion Colour:When consumers were asked what they feel about the statement â€Å"It feels good to receive a present in Colourful packaging on special occasions† approximately 48% of the respondent strongly agreed to the statement while 35% agreed to the statement. Remaining respondents felt they were neutral to the Colour of packaging. Figure III. 5 Colourful Packaging Respondents when asked to respond on the statement â€Å"On special occasions (like Christmas), packaging is more Colourful than normal. † Majority of them agreed to the statement. 37% of the total respondents strongly agreed to the statement while approximately 50% agreed to the statement. 10-% of the total respondents felt neutral about the statement while approximately 1% disagreed to the same. Figure III. 6 Packaging on Special Occasions Respondents were asked to respond on the shape and Colour attribute of a product. They were asked to respond on the statement â€Å"People are mostly attracted by different shapes and sizes in gift items. † 58% of the total respondents agreed to the statement while approximately 16% strongly agreed. 18% respondents were neutral to this statement while 4% disagreed. 1. 5% of respondents strongly disagreed to the statement. Figure III. 7: Colours and Shapes of Product. When respondents were asked whether or not they agree to the statement â€Å"Packaging styles vary for different occasions† 44% agreed to the statement while 30% strongly agreed. 18% were neutral to the statement and 4% strongly disagreed. Figure III. 8 Packaging Style in Different Occasions When consumers were asked about their own perception regarding shapes and Colours of the product by the statement â€Å"I am attracted to a product because of different Colours and shapes in packaging when I buy for a special occasion† approximately 40% of the total respondents agreed to the statement while 26% strongly agree to the same. 18% respondents were neutral to the same, 17% disagreed and 1. 5% strongly disagreed to the statement. Figure III. 9 Impact of Shape and Size of packaging in special occasions To the statement â€Å"Colourful and attractive packaging makes a good impression about the sender to the receiver. † Approximately 50% strongly agreed to the statement while 43% agreed to the same. 6% of the total respondents were neutral while 1. 5% strongly disagreed to it. Figure III. 10: Colourful and attractive packaging and impression about sender.